Corporate objectives
According to McDonald (2002), a corporate objective describes a desired result or destination and most often it is expressed in terms of profit. Thus, when people talk about objectives, they mean actual results that are expected in a certain period of time. In the case of Melia Hotel, which is described in this paper, corporate objectives refer to the way the company sees itself in the future, the position it wants to hold in the market and the other aspects of its functioning. Below, the main Melia’s objectives will be analyzed in detail, especially the ones company’s administration usually focuses ...
