In today’s assignment we are to analyze different techniques that the advertisement industry resorts to with an eye of attracting more potential clients. Firstly, we have to state that advertising, whether we want it or not, has really grown into an all-embracing aspect of our life. In other words, there is hardly a product on earth that you can come up with which is not subject to being ‘pushed’ (Leach, 1993). However, it is self-evident that not every advertisement reaches its main goal – to make the product likable and popular with customers. In certain cases even the opposite ...
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