Chapter 14
Question 1- While both Kaufmann’s and Parkleigh are department stores, they cater to different demographics. Since Parkleigh specializes in high end accessories such as sunglasses or china sets, their customer base arrives with a far idea of what they are looking for because they are likely trying to match already existing possessions. Having a sales person who is trying to make a commission could prove to be a turn off over having a better paid associate who is available to help as needed. Kaufman’s, on the other hand, carries a broader range of products. Their customer may ...
