Abstract
In the cyber age, the storage and retrieval of useful information is central to any organization, whether profit-oriented or nonprofit. Company processors store large volumes of raw data that need processing and classifying. Only useful data is worth retrieving. There is no better way to extract useful information from databases than by applying data mining that leaves unnecessary data untouched. The competitiveness of business environment necessitates the application of the most updates information retrieval techniques. Data mining may prove useful in market segmentation, fraud detection, customer churn, direct marketing, market basket analysis, interactive marketing, and trend analysis. The project ...
