The Marketing research plan
A Chinese based company called Cheung Bei Computer industrial limited abbreviated as CB specializes in computer and computer related products production. The company has been producing notebook computers called DIL apart from producing the normal computers. For the purposes of finding out how its customers are satisfied, the company has decided to make a marketing research plan (Tiu & Crimp, 2000).
Introduction
According to William, market research is “the systematic gathering, recording, processing, and analyzing of marketing data, which – when interpreted – will help the marketing executive to uncover opportunities and to reduce risks in decision making” (William, 1990). The previous commentary was ...
