Abstract
Rhetorical criticism is basically an analysis of the items people use to communicate, such as images and words. There are different strategies that one can employ when conducting such an analysis. Most importantly, the first step is the selection of an artifact to analyze since the strategies used may differ with the artifact. In this paper, the artifact to be analyzed is an advertisement from Apple and the method employed is ideological criticism, which evaluates the message presented by this advertisement.
Research Question: What is the main message behind this advertisement and was presented in a way that was ...
