Undergraduate Dissertation
Consumer Decision Making, in Relation to Brand Image in Today’s Airline Industry Presented for (Business management) This dissertation is entirely the original work of student registration number 1210025. Where material is obtained from published or unpublished works, this has been fully acknowledged by citation
Abstract
Marketing research studies reveal that companies have gone beyond offering functional attributes of a product when considering their competitive advantages in the market. Rather, companies are developing corporate brands that are associated with their products and services in the marketplace. The rationale is that companies can create special image that consumers can associate ...
