Introduction
The usefulness of psychology stands above the common knowledge of people. It has wide application in business, particularly in marketing. The study of human psychology helps the business people to understand the emotional behavior of their clients, leading to improved capacity to influence customers’ decisions. Impulse buying is one of the essential psychological applications in the business (Bhakat 149). It results from emotional changes in the decisions of consumers that result in increased purchases than what was initially intended. According to Bhakat (149), having experience in buying is crucial to improving the quality of purchasing decisions. However, such experience ...
