Introduction – background information
Research is an important component of any market study as the same discloses important information about the market and the business environment to a business organization . In most cases, the main reason to conduct a research in business organizations is to be able to gather a picture of the competitive environment which usually takes into account factors such as presence of competitors, preference of customers in the market, prevailing political, economic, social and technological conditions and a number of other factors . These factors are important from a business point of view as the same help in predicting the challenges and aspects of a business organization.
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