GmbH Case Studies Samples For Students

Mueller-Lehmkuhl GmbH:

Statement of the Problem

Mueller-Lehmkuhl GmbH (MLG) is in a very curious position. In 1985, MLG was comfortably perched on top of the European apparel fastener industry, and while it has neither technological advantage nor other competitive strength against rivals, it has protected market share due to its long-standing relationship with its customers.
A new competitor has entered the mature European market, called Hiroto Industries (HI). HI has completely changed the landscape by successfully entering the market by giving a 20% discount to MLG’s prices and by attacking the high volume low-quality segment of the market, which makes up ...

Statement of the Problem

1. Mueller-Lehmkuhl GmbH (MLG) is a major producer of apparel fasteners. It has corned the European market with its 17% average market share and is operating in nine European countries among others. It also has stretched its markets as far as Africa, as a result of joint-venturing with the German subsidiary of a large American company called Atlas.
2. The European market for apparel fasteners is sizeable. In 1986, the estimated sales value of the apparel fastener industry exceeds half a billion US$. Given that the market operates in a seemingly oligopolistic manner, with non-financial barriers to entry, and a growth rate of only ...

Statement of the Problem

Mueller-Lehmkuhl GmbH (MLG) is one of the four major suppliers of apparel fasteners in Europe. It currently holds the top position, having a 17% share of the whole market but is closely followed by major competitors having almost the same market share. As such, the mature market for apparel fasteners works under an almost-oligopolistic system wherein there are a lot of buyers and a few sellers. Coupled with long-standing relationships with these clients acting as a barrier to entry, future participants would find competing in this market very difficult.

The surprise entry of Hiroto Industries (HI) not only threatens the business of MGL, ...

(Financial) Management Accounting Case Study
Every single organization of the world is now trying to flourish their growth comparatively better than that of their competitors (Bradtke, p.45). The thing that really matters for them to have the same comparative growth potential is the management of operational cost. Operational Cost, though a common thing for an organization, but emerged as a real gangrene if the proportion of the same would be on a higher node (Cokins, p.34).
Cost-Volume Benefits always bring positivity in the functions of the company, as it has the ability to manage the operational cost in such a manner ...

Statement of the Problem

1. Mueller-Lehmkuhl GmbH (MLG) is one of the four major suppliers of apparel fasteners in Europe, having a 17% market share.
2. The market is acting in an almost-oligopolistic manner. Barriers to entry include a long-standing business relationship between sellers and buyers. The $551 million European market is also very mature, growing 1% annually.
3. MLG is limited by its recent joint venture with an American firm in terms of possible other markets. Its strongest hold is the European market which is the main source of its revenues. In 1986, MLG is profitable company, with gross revenues of 103 ...

Statement of the Problem

1. Mueller-Lehmkuhl GmbH (MLG) is a major producer of apparel fasteners. It has a market share of 17% and competes in an industry whose growth is projected to be just 1% every year.
2. MLG’s business model is to produce fasteners for the apparel industry and to support the sales by forming close relationships with its clients. To do so, it offers the sale or rental of attaching machines, free-of-charge maintenance, and has developed an over-all R&D, general management and distribution network to maintain its hold on the market.
3. MLG is currently threatened by a new player ...