As environmental concerns become more crucial for consumers, companies in various industries try to distinguish themselves from their rivals by demonstrating commitment to environmental sustainability. It is particularly important in the competitive and dynamic fashion industry, where customer perception of the brand and a company image are crucial for survival (Grewal and Levy). That is why the Inditex Group, the company behind the Zara brand, pays a lot of attention to integrating environmental elements into its strategy. This fact is reflected in their 2011-2015 sustainability plan that incorporates the company’s aspirations to cut its CO2 footprint and decrease greenhouse gas ...
Zara Creative Writings Samples For Students
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My first and initial meeting with Zara, a young aspiring model, lead me to believe that her life comprises of glamour and is surrounded by beautiful people, lavish clothes, expensive jewellery and accessories and wonderful career. No doubt, I was thoroughly impressed by her lifestyle I could not imagine that at such a young age she can do so much in her life. For me, it was very hard to digest that everything is so much accessible to her, she is still 22 but can do whatever she wants to without any difficulty. But it was just a few hours later when ...
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