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Introduction
The principle of profit maximization primarily focuses on the very fact that the fundamental motive of any business entity is maximizing its profits consequently maximizing the income of all of its shareholders. Maximization of sales, stock price, market share, and cash flow would all lead to profit maximization of the firm. Identification of the point where there exists the maximum difference between total revenue and total cost would help the firm in achieving the maximum profit. A few basic rules that would apply ...
