“Indulge in the Color of Passion” is the ad’s attention grabbing slogan. The product is the Color Sensational Lipcolor, where the model, Christy, was explicitly identified to be wearing the Red Revival shade . The advertisement is featured in the Family Circle magazine and captures the audience’s interest due to the attractive face that is magnified in the ad; needed to focus on the sensual red-colored lips of the model. The advertisement is likewise filled with the predominantly red color, aside from the model’s lips, there is the half-hidden image of a red rose, with the other half represented by 12 shades of equally similar red hues of the promoted Color Sensational Lipcolor by Maybelline.
The target audience for this advertisement is obviously women, as depicted from the extremely beautiful model; and from the known fact that lipstick is a product specifically designed to highlight and accentuate the sensual form and mold of the women’s lips. As such, as soon as ladies get the chance to wear make-ups from teen-aged years to adulthood, the ad would be an effective medium to capture their interests and desire to avail and purchase this product.
Description of the Ad
As initially depicted, the advertisement uses both visual representations and textual messages to relay the promoter’s intended message; which is to try and purchase this product since it would provide users with the opportunity to wear the lipcolor that would highlight the sensuality of their lips. The initial visual object that easily attracts the audience’s attention is the model’s face and her lips. The other effectively chosen objects to be included in the ad are the different shades of lipsticks – all in different shades and hues of red; and the image of a partially hidden rose, where the right half portion is replaced by the 12 different shades of Color Sensational Lipcolor, strategically arranged to depict the other side of the rose. At the lower right hand side of the ad is the image of one Color Sensational Lipcolor which was visually and strategically located to parallel the top most portion where a rose petal appears to be dripping a sap that could be perceived as an enriching and nourishing ingredient that provides the pigment and luscious glow to the product.
The textual messages are diverse. The first one was initially relayed as: “Indulge in the Color of Passion” in all capital letters; in color white; and written at the top-most portion of the add. Below it the text states: “So lush, so irresistible it’s sensational” was written in red in smaller fonts. Again, below this transcript, at the middle-right side portion of the ad, the following texts are written: “COLOR SENSATIONAL (one line in white color and different fonts, where the word color was written in all capital letters; while the word sensational was written in lower cases); LIPCOLOR, appears just below the word sensational, written in white and in significantly smaller font and size. Concurrently, three successively written lines appear next: “CRISPER COLOR only from our pure pigments; CREAMIER FEEL only from our nourishing honey nectar; Find your passion. It is ravishing reds. 68 shades in all” . All were in white except for the last two sentences which are in red. Finally, the name of the manufacturer: “MAYBELLINE New York; MAYBE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE” is written below and in white; where the word MAYBELLINE is written with the largest size from among the textual fonts. The smallest sized font appears at the bottom portion and indicates that “Christy is wearing Color Sensational@ Lipcolor in Red Revival. @2012 Maybelline LLC” all written in white and sharing the same font size. The various colors and font sizes are effective in emphasizing the messages that appeal to the target audience through a description of the ingredients, and the different shades which the audience could select from.
Personal Judgment of the Effectiveness of the Ad
One is convince that the ad is significantly effective in capturing the interest of the audience through the choice of the model, the use of attractive colors, and the design and choice of textual messages. The words for the messages were accurate, concise, and straightforward to provide only the needed information that would encourage the target audience to try and purchase the product. Likewise, the use of the visual images were also effective in their entirety due to the aesthetic features of the model, as well as the subliminal messages imparted from the rose, as a symbol of love, romance and sensuality. In the end, the message being relayed was that women who use this product would embody the sensual persona and attractive appeal, as represented by the model.
The current discourse has effectively presented a comprehensive analysis of the advertisement of the product by Maybelline. From the selection of visual images, textual messages, the collaborative choices of colors, fonts, sizes, and designs; as well as the publication where it is noted and acknowledged that majority of women would see and appreciate this ad, contribute to its effectiveness and success in promoting awareness to the product. The subliminal message that through using this product, women would be more seductive, attractive and beautiful is likewise effectively relayed.
Maybelline LLC. "Color Sensational." Family Circle 2012. Print.