The Beef for a Healthier You Proposal
Beef is an important part of a healthy diet because it is a source of protein, which is crucial for the body’s bodybuilding and repair functions. Informed individuals, who eat healthy, are consume more fresh vegetables, fruits whole grains, and moderate beef in their diets. Red meat has a moderate amount of fat and is concentrated with protein, minerals, and vitamins. The aim of the Beef for a Healthier You campaign, is to inform the public on the benefits of beef in making their diet complete.
The Beef for a Healthier You campaign will target mothers, pregnant women and lactating women, the elderly, teenagers, and sporting individuals.
Siverstein & Sayre (2009) state that women especially mothers determine what their families should consume most of the time that is why women are top priority in this campaign. Informing women especially mothers on the importance of including beef to the diet will not only assist mothers, but also the whole family.
The pregnant women and lactating women need lots of iron (Queensland Government, 2012). Beef is an excellent source of this mineral (Beef.com).
The elderly benefit from beef consumption since mineral such as zinc, calcium, magnesium, and Potassium are in beef, and these minerals are essential for strengthening bones, muscle operations, and tissue functions.
Teenager need information on the benefits of beef since they are very energetic and they need Riboflavin, folate, vitamin B12, and thiamine, which are in beef, which are responsible for the conversion of food to energy (Dave, 2011).
Sporting individuals need beef, which will assist them in energy conversion, muscle function, and bone functions just to mention a few (Beef.com).
A meat consumer needs information on the nutritional value of the various available beef cuts, so that they can make informed decisions in purchasing, in measuring and controlling the amount of calories, they are consuming. This way, the consumer will consume according to body needs and reduce the risk of excessive calories, which in turn get stored as fat, and then lead to obesity. Some packaged beef products have nutritional labels on them in the supermarkets and convenient stores (Shaeffer). It is still important for the consumer to wield knowledge of the nutritional value of various beef cuts for cases where the meat products have no label. The campaign will inform the target audience on the benefits of beef, the various beef sections that they can consume with the respective calories as displayed in figure 1 and figure 2, and the possible health deficiencies one can suffer from the lack of beef in their diet.
The campaign will also educate the target audience on the various methods of handling beef hygienically, proper preparations of beef so that it cooks well and all harmful organisms are destroyed, and the various healthier methods for preparing beef (Meister, 2003). Another topic that the campaign will address is the recommended ways to store beef (USDA, 2012).
The Beef for Health campaign will pitch makeshift stands near supermarkets and shopping malls since they have high human traffic of all the target audience. The makeshift stand will also serve as a dispatch point for pamphlets that contain information on beef, as well as website links to websites that contain information on the benefits of beef. In addition to educating the public, the makeshift stands act as spots for collecting information through questionnaires and doing one-on-one interviews with the public audience. The campaign targets 500 people initially and it will be composed of a 10-member team of students. We hope to reach 500 people within one month; each member will look target 50 persons each.
The Beef for Health campaign will need the following;
500 printed brochures Printed which will cost approximately ...$150
Stationery approximately $20 per member*10 ..$200
Outdoor Canopy approximately...$120
Miscellaneous expense. $100
The success of the campaign will be judged by gauging how the public will receive our message. Each member of the campaign will make tallies of the number of people who:
Rejected the message
Already had the information
Learnt something new
Changed their minds in favor of beef consumption
The campaign shall also monitor the rate at which the pamphlets are dispersed, since they are a source of information. Lastly, we will analyze the answers to the campaign’s questionnaires to gauge the response to the campaign, learning needs, and perceptions of the public.
Dave,A. (2011). Dosage for Vitamin B12 inTeens. Livestrong. Retrieved on 5/Oct/2012 from <http://www.livestrong.com/article/430827-dosage-for-vitamin-b12-in-teens/>
Beef.com. Nutritional Benefits of Beef.Beef. Retrieved on 4th/Oct/2012 from < http://www.beef.com/nutritional-benefits-of-beef >
BodyBuilding.com. Al l About Beef. Body Building. Retrieved on 4th/Oct/2012 from <http://www.bodybuilding.com/fun/beef.htm >
Meister, K.(2003) .The Role of Beef in the American Diet. American Council on Science and Health. Retrieved on 4th/Oct/2012 from< http://www. meatsafety.org/ht/a/GetDocumentAction/i/47786>
Queensland Government. (2012). Iron for pregnant women. Quensland Government. Retrieved on 5th /Oct/2012 from <http://www.health.qld.gov.au/nutrition/resources/antenatal_iron.pdf>
Schaeffer, Julian. New Meat Labeling Hits Grocery Stores. Todays Dietitian. Retrieved on 6th/Oct/2012 from < http://www.todaysdietitian.com/news/exclusive0712.shtml>
Siverstein,M.J. & Sayre,K.(2009). The Female Economy. Harvard Business Review. Retrieved on 6th/Oct/2012 from <http://news.curves.com/images/20003/HBR%20The%20Female%20Economy.pdf>
USDA.2012.Meat Preparation: Ground Beef and Food Safety. Food Safety and Inspection Service. Retrieved on 5th/Oct/2012 from <http://www.fsis.usda.gov/FACTSheets/Ground_Beef_and_Food_Safety/index.asp>