The book “Professional Creativity” written by Eugene K. Von Fange is about creativity. The author of the book writes about the contribution of creativity in person’s professional life. He explains a logical view of creativeness and its effective use in aptitudes, planning and resources. By reading the book, the reader gets an understanding that how creativity helps in accomplishing goals successfully. Also, the deep study will let the reader know how to choose the path that will guide him towards creativity. The author of this book share his experience of professional use of creativity in the daily life to gain success. A new idea and perception through creative adventure lead the person towards the path of continuous success.
The book consists of numerous chapters. The first part of the book is designed to make the reader understand that the creative talent is present in everyone. For the reader to show the creativity the book indicates him towards mental powers and resources. This ability and polish skills can create new ideas and creativity in him. The other parts explain in detail that how a person can plan himself towards creative work. The three main points of book explaining importance of objectives, how to conduct work in an effective and efficient way to take the creative work to the next step. Also, the achievement for the reader is the result that is accepted by others. The research of this book is based on Mechanical Engineering. The author has read those articles that are discussing professional creativity in the subject of Mechanical Engineering that he has portrayed in this book.
Further, the author has taken permission to study relevant material related to the engineering from the portion of "Unwritten Laws of Engineering" by W.J. King's. This is used for the creation of words written in Chapter 14 and 15. Also, in chapter 11 the author has used a portion of General Electric by taking their permission for using the material in the book.
The chapter one of the book summarizes about the creative accomplishment that exist with an opportunity. Further explaining the improvement that isn't depending solely on the contribution, in fact, it is a mixture of modification accepted by others. How a person takes creativity in his professional life is the first thing to consider by the author in this book. The author has clear the perception of creativity in a profession is considered as an individual aspect present at a time.
There are numerous creative words used by the author to explain what creativity is in professional life. The words used in the book are ambiguous, timeliness, meaning of the words that the person perceived knowledge and pride towards his/her own profession. According to the book, the new and unique thing is associated with a creation. All depends upon the motives that the professional person uses to explain his purpose or direction towards his own perception. Further, the reader will come to know at the end of the first chapter that all what matters in creativity is the effort and selection of objectives.
In the next part of the book, lead the reader towards thinking process. The author explains thinking as an active utilization of strength. The three words explain the procedure of thinking is conception, interference and judgment. These three words will take the reader profession towards the accomplishment of few goals. By reading the book, it gives an understanding about presence of logical power in a person is compared to the power of judgment towards development of secure and free alternatives. The author gives an example that people follow leaders blindly no matter what and this is general practice present in the society. The author referred to the Edison thoughts that say “a person who don't develop a habit of thinking he end up losing the greatest pleasure of progress and success”.
The third chapter of the book is all about Habit. The servants are referred to the habits by the author in this book. He says that changes are hard to accept and sense. The word Functional Fixedness is used to tell the readers that success barriers are delayed due to it. Another word used in this part of "Habit" is surroundings based on unsympathetic mode that is a big deterrent towards creative work. Whereas, interdependence, is more required for the thought creation as compared to the high intelligence that is desirable as pointed by the author. Using a creative technique is always the best choice towards progress that will take the reader towards new and fresh thought. The readers who feel interested in techniques that will assist them towards creative activity are under 4 major categories; direct interest, speed association, shape filters and enhance knowledge.
The fourth part of the book explains about Imagination. Servant for idle vanity and sake of good refers to the imagination by the author. The new ideas can be generated through the use of active techniques linked with knowledge. Three words are used on the basis of "If Condition" that is, knowledge can be based on proximity, similarity or contrast. The author explains that it is not necessary that one workable technique work for everyone. These techniques are based on those who are successful and able to present their fresh views. The reader should understand that he/she should never believe in bad or good luck. Many techniques are presented in this book. Through which the readers will get a great benefit in understanding a complete process of professional creativity with the use of the few techniques offered by the author in this book.
The fifth chapter explains that the knowledge based on records available in books and in the mind are most of the time filled with problems and errors. The confidence is the real element required for the information to learn and to understand what the reader should separate and discard. The present knowledge and innovation that is created regularly bring advancement in creativity. The mechanical terms and business terms are used for the readers to understand those expenditure and resources are two main things for the accomplishment of desired results. These two keys are mental and physical energy.
The chapter sixth of emotions and environment. The starting of the chapter till the end summarizes in one sentence that a great achievement is the motivational tool for men. The divine and unbeatable truth towards creating barriers for success are hurdles and obstacles. The author explains that a person whom has a day dreaming creates better ideas towards conceptualizing in terms of productive efforts and outcomes. Through reading and understanding of how to overcome a stifling environment and encourage self confidence in the reader's mind is getting over with being lethargic. The best way for the success of the business is based on the motivation. That motivation is stimulated and encouraged so that improvement takes place in terms of product and business.
The seventh chapter is about judgment and reflection. The judgment can be improved on the basis of observations or experiences available from the mental feedback. Such main points of accomplishment are understood through major strides when they are moved forward. How accomplishment proceeds with different separate phases to resolve issues. Such resources that are stimulus related to the response provided by the pattern for the individual physical and mental energy contributes a lot through the expenditures and resources offered to them as a contribution factor towards achieving goals. The author’s emphasis is on the growth and accomplishment of goals. The person leading his creativity into professional working and bringing innovation to the world mostly achieve his target. Emotion is equal to tremendous release, whereas accomplishment might create frustration. Words like illumination and relaxation refers to judgment procedure.
Reflection is referred to personal dealings and effectiveness. Immaturity is present that grow as the reader analyzes the importance of responsibility. Ages is the biggest factors affecting the occurrence of immaturity? Efforts, resistance and path lead towards ways of achieving and no change is added to it. Actions lead to performance as referred by the author in this book.
The chapter eight of this book is about planning and plan. The rationalizations in many ways against scheduling and planning is presented because of it. Habits are practiced for long periods. Two major words used continuously by the author in this chapter are monitoring and planning. However, these words are helpful for the professionals. Further, the author explains the attitude in a context with timely achievements in relation to the change. Contribution is affected by two things the reader's aptitudes and experience. The author presented four-step plan in this chapter.
The chapter nine explains how perplexing affects the situation and generate problems. Moreover, the book is leading the readers towards two terminologies of emotional tendencies and mental qualities. The author’s emphasis is on the growth and accomplishment of goals. Also, understand the pattern and problems leading to the individuals and affecting their working according to the framework. Further, how accomplishment proceeds with different separate phases to resolve issues. The person leading his creativity into professional working and bringing innovation to the world has greater probability of success. Such resources that are stimulus related to the response provided by the pattern for the individual physical and mental energy contributes a lot through the expenditures and resources offered to them as a contribution factor towards achieving goals.
Chapter ten of this book with the titled Investigate Direction is a very interesting one for the readers. Inspiration, effort, approaches and planning all lead towards creativity. If the reader start applying all such qualities in him towards his professional career success will be in front of him. As creativity provides an ideal solution to all and meet the requirements through feasible approaches and efforts.
This book is a complete guide and lets the reader understand step by step techniques and ways through which the person can achieve his target and final goals. Studying the book, different areas of professional life is covered on the basis of a handful of research. Worthy knowledge and completely diverting the readers towards creativity is the biggest skill. Through this, a reader can easily understand no matter what others think about him. If he plans correctly and use his imagination with creative ideas and innovations the person can lead towards success in his career with the help of the creative mind.
Further, the book is a good guide for professionals who want to bring creativeness and use a sensible way towards the progressiveness in their work. The best way for the business men to have successes in his business is based on the motivation. Further, encouraging the creativity brings improvement in other that creates motivation in terms of product and business success. The mechanical and business terms are used for the readers to understand those expenditure and resources. Also these are two important things that are required for the accomplishment of desired results. These two keys are mental and physical energy. Further, the reader will come to know at the end of the first chapter that all what matters in creativity that is the effort and selection of objectives.
Success only depends upon the way we perceived and the efforts we use to accomplish such goals. Using a creative technique is always the best choice towards progress that will take the reader towards new and fresh thought. The readers who feel interested in techniques that will assist them towards creative activity are under 4 major categories; direct interest, speed association, shape filters and enhance knowledge.
Every task or work has its own guideline, but to make it interesting for everyone to get the goal achieved with great success is possible only through the use of knowledge, inspiration, new innovative ideas and creativity towards thinking and making it a habit as a daily routine. Through reading, a reader is able to develop an understanding on how to overcome a stifling environment and encourage self confidence in the reader's mind. Also how, a reader can become active and takes part in creativity. According to the book, the new and unique thing is associated with a creation. All depends upon the motives that the professional person uses to explain his purpose or direction towards his own perception.
Von Fange, E. K. (1959). Professional creativity. Englewood Cliffs, N.J.: Prentice-Hall.