Types of changes that Archie Norman needs to undertake at ASDA
One of the changes that Archie Norman needs to undertake is to focus on improving the morale of the workforce. Lack of communication between the employees in the various departments has increased drastically. In addition, Archie Norman needs to address the issue of debt, which has increased. The value of products at ASDA had reduced compared to most of the rivals in the similar market. The lavish a spending of the top management team had drained the organization of much of its profits. Norman needed to replace the most of the top management to ensure that such incidents do not occur in the new regime. Additionally, Norman needs to make changes on the managers in the various retail stores if he is to expect improvements in the retail profits. Such change in the managerial positions, in the various retail stores, requires a complete change in the organizational culture. This change may require the hiring of new managers or maybe conducting trainings to change perceptions of the existing managers. The key to improving the performance of the organization relies heavily on the attitude and behavior change of the employee workforce.
Referring to Exhibit 1-3 what faces of change does ASDA need to engage?
The face of change that ASDA needs to engage in is the behavioral change. The workforce at ASDA is very demoralized. When employees are not motivated they tend to ignore basic things such as customer assistance. There is a lack of communication in the organization. The different departments do not communicate effectively with each other. The extravagant spending of by the top management needs to be changed if profits are to be obtained. Most of the employees are not aware that the organization was experiencing problems. Behavioral change tends to empower and increase responsiveness among the workforce.
Actions that Norman and the top management team can take to build employee motivation to engage in change
One of the actions that Norman and the top management can take is to develop a company philosophy. This will show employees that they are the heart to the organization’s success. Once employees realize that they are a vital component to the organization and that the management takes them seriously they become motivated to do their best. The top management can also allow employees to contribute on various ways they can improve performance of the organization. This helps them realize that their ideas are important to the organization, which translates to them being crucial to the success of the organization.
Additionally, Norman and the top management can implement programs that increase employee interaction in the various departments, where employees can be trained on the importance of their value to the organization and ways to better the services. Further, the organization needs to ensure that the genuinely appreciate the efforts of the employees even if they are not that significant. The organization can set up a system that recognizes the efforts of the workforce based on their performance and rewards then accordingly. Norman and the top management can also develop ways of compensating the employees when they improve the performance of the organization. The top management should ensure that the employees have a clear understanding of the organization mission and goals.
Spector, B. (2013). Implementing organizational change: theory into practice (3rd Ed.). Boston: Pearson.