McDonald’s is a renowned multinational company prominent with running fast foods and restaurants. The company has operations in nearly 119 countries worldwide and serves almost 68 million customers per day. McDonald’s is headquartered in America. The company’s operating models restaurants includes subsidiaries, franchises, or business operated stores.
McDonalds capitalizes in demonstrating increased customer service across its various outlets and this culture has enabled the company to increase its competitors. Customer service relations has been critical in attracting and retaining customers across its various outlets. An observational culture that one would notice on entering into any McDonald’s outlet is the courtesy showed by staff members. The polite language used towards the customers and the faster delivery of the services are some of the features that characterize the culture at McDonald’s. Apart from the good relationship, McDonald’s upholds high standards of cleanliness in all of the outlets. Attractive finishing and decorated stores are visually appealing to the eye.
McDonald’s core vision is to provide similar products to different people in different places. The company has achieved this vision by replicating the quality of products in all outlets. Hamburgers sold in New York are similar to those sold in Moscow (Guillet et al. 90). Other than exceptional services, McDonald’s accepts feedback from clients and takes every view from customers seriously. Customer complaints are dealt with appropriately and in accordance to company policies. Customer trust has improved and the company has registered increased sales. That translates to higher profit. Customers usually enjoy when their views are received, and necessary actions taken. According to McDonalds belief’s, their customers are their bosses and therefore, these customers deserve fair treatment. The fair prices charged and the clean environment where such services are served correspond to the respect of their culture.
Management is a very important factor in any organization. The foundation of McDonald’s greatest achievements lies in transparent management that the company enjoys. According to McDonald’s policy statement, it is their duty and culture to offer management that is open and free from scandals. Unlike other companies that have found themselves in a number of scandals due to poor management, McDonald’s is yet to register a single scandal. This culture has made the employees enjoy working with their bosses. The good relationship provides a favorable environment to air views that would develop the company.
As a student of management, I have a dream to one-day work at the company. In any case, my dream comes true; there are different cultures within the company that would be more appealing. The worker promotion that the company cherishes is one of the cultures that would be more appealing. McDonald’s is among the few companies that consider employee farewell and in this case offer job promotion more often. Job promotion culture will make my career thrive in situations characterized by tough competition. The culture of the company to have employees who abide by the rules and regulations of the company is another building block to my career. With fellow workers who are law-abiding and respectful my career will be accomplished.
The company’s good cultures have led to a good relationship with the customers. Most customers cherish eating at McDonald’s and would not shy away from going for the second service. Apart from the customers, the employees of McDonald’s term the company as a home as away from home. They hold the feeling that the company is second to none. The employees’ performances are thus always highly satisfying the needs of the customers. With the motivations that the company offers to its employees, all employees do feel satisfied and capable to offer their full attention towards the company.
Guillet, Basak Denizci, and Asli D. A. Tasci. "An Exploratory Study Of Multi-Cultural Views On The Disney-Mcdonald's Alliance."Journal Of Travel & Tourism Marketing 27.1 (2010): 82-95. Academic Search Premier. Web. 4 Nov. 2014.