The future of any organization lies on its performance and management. Performance, whether on production, sales or environmental conservation has to be of the highest level possible. Good management incorporates utilization of resources such as time, money and projects scope (John, 2012). Any possibilities of improvement in the organization’s performance need significant consideration. This is the major reason for regularly carrying out opportunity assessment as a way of noting and capturing all the opportunities that lie on the organization’s path of success. The assessment is a rather challenging process since it takes significant resources in terms of time finances and human capital.
In order to boost on sales, each member of the sales team has to focus his or time, skills and other resources on the project. It is only this way, that the team is able to spend all their precious resources on the qualified possible opportunities rather than wasting all or most of them on the less qualified opportunities. The assessment has to be a continuous process since many changes occur as time goes by or in the process of all sales campaigns (Liao, P., & Witsil, A., 2008). The main idea for the opportunity assessment is to give room for the organization to head positively hence becoming more competitive within the industry and market.
The Opportunity Assessment Phase
The team has been working hard against the minimum resources provided to them but have come up with some potential business opportunities. However, before taking any of them as a qualified opportunity, much had to be considered. On each potential opportunity, considerations were done on whether each was a real opportunity or not (David, 2010). This was on the basis of the organization’s qualifying criteria. The criteria are that the results have to improve on the organization’s sales within a predetermined time. After establishing each of the opportunity’s reality, the team had to determine on whether to pursue it based on the immediate information available. The viability of the opportunity for both the organization and customers was also very critical.
Online sales and advertisement was a major opportunity assessed by the team. The team analyzed the opportunity in order to decide on whether to invest or not. It came into a conclusion that it would be profitable for the organization to invest on the opportunity. The team made certain that the decision to take it as an opportunity was adequate. Based on the discoveries on online marketing, the team saw it would be wise for the management to take it positive and invest on the opportunity (Cagan, 2006). Online marketing has been key player to those organizations that shows significant results in growth and on sales. With the advancements in technology, most organizations are growing and increasingly investing on online business and marketing.
The team saw it important to keep on assessing the opportunity as a way of determining if the organization would still be competitive or even more competitive as a result of making use of the opportunity. The assessment would be based on a comparison with any of the organization’s previous implemented business opportunities. If comparable, or gives a superior business value to the team’s prospects, it would be fully implemented (Cagan, 2006). Otherwise, decisions can be made to withdraw it.
Since this would be part of the organizations sales, campaign, all associated activities have to work towards winning the business competitiveness. At this time, there should be full confirmation as well as understanding in any decisions to fund the project. The executives as well as all stakeholders should have the same mind on the project. This would boost its accessibility and working towards its improvement. There should as well be efforts to avoid or resolve any opposing issues.
The opportunity chosen could not be implemented immediately due to its nature and scope. For this reason, the resources assigned seem inadequate. This is especially in terms of time resources. The team has to get back to finish everything on the project since an analysis on its impact on the business has to be determined. Furthermore, there is more to be done than initially thought. There should be more time to understand all initiatives of the customers and the opportunity discovered (John, 2012). There has to be a determination on the best way to maximize the value of the business with respect to the opportunity and the prevailing economic conditions. A lot of reconstruction is needed including business website, departmental database, organization and contact list, demographic data, content management systems as well customer services and supply chain management. It follows that more time and finances would be required in order to make the opportunity highly profitable to the organization.
In conclusion, this opportunity assessment would be a key to the organization’s success on sales, customer targeting and profitability. It would help the business organization throughout the sales campaign process. This is because it would help in knowing better what has been done correctly and what is required. For instance, the organization needs to set more time and funds for the online sale sales campaign as a new business opportunity for the organization. However, this has to be done under good management with respect to resources, money, time, and the project’s scope (John, 2012).
Cagan, M. (2006). Assessing Product Opportunities. svproduct.com. Retrieved from
David, W. (2010). Business Opportunity Assessment. Retrieved from http://www.information-
John, R. F. (2012). Basic Project Management Outline. Project Management 101. Retrieved
Liao, P., & Witsil, A. (2008). A Practical Guide to Opportunity Assessment Methods. New York:
RTI Press Methods Report series No. MR-0003-0802. From http://www.rti.org/pubs/mr-