Three questions I might ask.
- Whether trust can diminish the impact bad news has on a company
- The most critical corporate reputation factors.
- The impact of trust on the profit margin of the business.
Concerning whether trust can diminish the impact bad news has on accompany, I expect Edelman to say yes. This is because when customers have complete trust in a given company, then the impact of bad news is not likely to affect the company because a smaller percentage might agree with such news.
Concerning question two about the most critical corporate reputation factors, I expect Edelman to mention quality. Quality according to me is the most corporate reputation factor. Customers value quality products and services more than any other thing. Therefore, customers attribute corporate reputation to quality of services and products produced.
Concerning the impact of trust on the profit margin of the business, I expect Edelman to say that trust impact the profit margin of the business positively. This is because trust increases customer base and so does the volume of sales in the business.
Key findings from the reviewed article from http://www.slideshare.net/EdelmanDigital/edelman-trust-barometer-executive-findings-6689233
- There are varied levels of public trust though the study by Edelman is not designed to study the reasons associated with the varying level of trust.
- That the trust barometer measures distinct audience that meet the following criteria: college educated
- That Edelman barometer is anon-sponsored study which is independently done.
This report explores the state of public trust in different business organizations across the globe. The goal for assessing the state of public trust is to provide business leaders with the knowledge and skills which they can use to base their actions and decisions. This report presents some of the pertinent concerns which business leaders has to put into consideration in order to build and sustain public trust in their companies. .
Public trust in a business setting basically describes the vulnerability the public might be willing to assume regarding business relations. It is prudent that trust exist in the business sector particularly between the business organization and the clients if such the organization is to succeed.
Concerning the most important corporate factor, quality of goods and services produced trustworthiness, company’s financial performance, transparency and employee welfare carried the day. It is therefore prudent that the company remain transparent about the decision they are to make. The company should also maintain the production of high quality products it is to maintain high level of trust between it and the clients.
Ideally, trust can have tremendous impact on the profit margin of the company. This is because trust increases customer base and so does the volume of sales in the business. Accompany that is highly trusted is likely to attract many customers. This in turn will translate to higher profit margin recorded by the company.
In summary, this report has established that the level of trust can reduce the effect bad news has on a company. Secondly, it has also established that the most corporate reputation factors are transparency, trustworthiness and quality among others.
Clark, C. M. (2011). Advancing Excellence and Public Trust in Government. U.S.A: Lexington Books.
Eldelman. (2011). Business and Government: Trust Stabilizes Globally.
Mitchell, J. M. (2012). public trust . U.S.A: Prairie Plum Press.