In the world, there are two basic models of sport financing, namely American and European, which many Asian and Latin American countries also tend to. The first is characterized by the absence of direct support for sports from the budget of the country and the large number of tax incentives for the private sector, investing in the sports movement. The second model is characterized by mixed financing with a predominance of the state budget. The fact that the mass, children’s and youth sports and recreation movement are largely funded from local budgets is common to both models (Swayne ...
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Analysis of the Jaguar F Series Coupe Launch Campaign
(Instructor Name)
Introduction
The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.
The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)
The theme chosen has been British villains and the tagline “It’s Good To Be Bad”
The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...
International Events: A Comparative Study
International Cultural Events: A Comparative Study
1. Qasr Al Hosn Festival
Qasr Al Hosn Festival is the foremost cultural and historical celebration in Abu Dhabi. As stated in the 2013 Festival site, “the festival is an annual celebration of the more than 250-year-old fort and centuries of authentic Emirati culture and tradition”. Thousands of people attended the festival in 2013 and 2014 in order to celebrate the iconic birthplace of Abu Dhabi (2013 Festival site). This festival involves a variety of fund and educational activities that provide both the UAE community and visitors worldwide with an opportunity to experience ...
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