Introduction
The turn of the century has witnessed massive changes in the business environment. Multinational Corporations have emerged and are doing business in vast locations of the globe. These multinational corporations have taken advantage of globalization and liberalized economies to expand their operations beyond continental and cultural borders. India, Malaysia, Singapore, China and similar emerging economies, commonly referred to as ‘Tiger’ economies, present excellent business locations for such globalized expansion. While such businesses appear to record massive growth, several challenges have come into play. For instance stiff competition, political influence, government regulation, cultural differences and dissimilar consumer behavior in different ...
