Introduction:
Generation gap emerges playing a big role in the field of business and management, as companies need to balance the needs and views of individuals belonging from different age groups. Gender gaps have drastic effects not only on their business, but the entire business cycle. Thus, businesses need to be aware of the changing demographics of the client base. Each generation has different behaviors’, expectation levels, attitude, habits and motivational buttons. Generational differences are responsible for many things such as managing, recruiting, building teams, dealing with change, and maintaining and raising the productivity level. Generations include individuals with the different ...
