Business
Restatement of Problem
The topic of consumer buying behavior has researched by a number of scholars, and each one of them has illustrated what are the possible factors that influence or guide consumer behavior. Therefore, when organizations plan their strategies to ‘guide’ consumers, they do so by studying these factors and using them to design and market their products or services. This involves the participation of all stakeholders in the planning and strategizing process. The stakeholders could include the design team, the production team, finance, marketing, purchase and stores to name a few, and it is the collective effort of ...
