Executive Summary
Starbucks is a company that specializes in selling coffee besides other products. The firm aims at introducing a new brand of coffee known as Acai Frappuccino that is made with Acai fruits. The company has an objective of promoting this product so that new and existing customers may be aware of the product. Acai is a purple fruit that grows from the Acai tree. The fruit has a unique feature of containing numerous nutrients; this characteristic is not common to other fruits. The nutrients that the fruit contain help in building body muscles, strengthening resistance of the body to diseases, and providing oxygen ...
