The makeup, diet product, and cosmetic surgery industries spend billions of dollars each year advertising their wares and services to women, and profit even more because their advertisements are so successful in convincing women that they truly need these items or procedures. Advertisers have many methods used to seduce women into buying products, including creating the illusion that there is an “ideal” beautiful woman, providing testimonials about their products from celebrities, and promising impossible results with altered, deceitful images retouched with computer graphics programs like Photoshop. The most obvious method that advertisers use to persuade women to buy ...
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