[Faculty]
Abstract
It is a fact that every organization has its eye on increasing its profitability with time. In line with this thought, researchers and scholars have come up with models and theories that have helped business enterprises to become stable in their quest to remain relevant in the market. Many companies have adopted different theories and models that have seen them through time and have helped them to remain profitable. However, it is also clear that the market is a relatively volatile arena that has, in recent years become quite unpredictable. Major organizations that compete for the same resources and markets ...
