Environmental and Supply Chain Analyses of Coca-Cola’s Naturally Sweet Division
1.0 Naturally Sweet Division’s SWOT analysis 1.1 Internal environment: One important strength behind Naturally Sweet’s business activities is Coca-Cola’s strong revenue structure, which was US$ 44.29 billion in 2015 (TCCC, 2016a) and 246 times that of the average revenue of firms (US$ 179.76 million) in the food and beverage industry (GE Capital, 2015). In the beverage sector, this revenue is 1.49 that of the No. 2 beverage company globally, which is PepsiCo (2016), making Coke’s revenue stream as the strongest in the beverage sector (Table 1.1). However, despite this revenue strength, the same revenues have ...
