Question 1
The design that has been described by the case study is the casual design of marketing research. In this type of design, the marketer basically tries to ascertain whether the manipulation of a variable i.e. the independent variable would have an impact on the dependent variable. As a casual design, the extreme manager is tasked to determine which of the ad banners will have the potential of inviting browsers to the website. The casual design as has been described would be used by the extreme Manager in the analysis of the hypothetical scenario presented by the two ad banners. ...
