Introduction
Beaver Tails is a Canadian business specializing in hand made pastries, snacks and sweets. The company is currently operating in four countries namely Canada, USA, Japan and South Korea. The head office of the company is in Montreal, Canada. The business is aspiring to pursue an international business strategy for the growth. The increasing trend of globalization and increased competition has forced the business to consider the expansion into the Europe. Europe is home to the fashion industry with many tourism sites and attractions. The country selected for the expansion is Switzerland. This report addresses the various issues related ...
