Answer 1(a):
CREDIT CARD MARKET STRUCTURE The functionality of a credit card revolves around a well managed system. It is a mode of payment based on a promise between the bank and the holder of the card that he / she will make the payment in the future. In the highly competitive market of today the bank intends to maximize its customer share by promoting the use of credit cards more and more. They do this by minimizing the limits off the card to ensure maximum usage. The more customers purchase using credit cards the more beneficial it is for the Bank (Stango, ...
