Situation Overview
The company thrives in its manufacturing business by introducing apparels targeting the teen market. The company is currently focusing its efforts in distributing the products locally, but plans for global expansion is highly being considered. At first, the company is achieving reasonable sales, but as new competitor emerges, the female segment of the business’s market turns to the upscale store that offers similar styles, but at $10 cheaper. The challenge that the company is facing is to win back the declining share on one segment of the market. With the advent of the planned expansion and declining market ...
