This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007). The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...
Essays on Cardigans
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Introduction
Fashion forecasting mainly focuses on upcoming trends and how they may impact the fashion industry. A fashion forecaster is charged with the responsibility of predicting the colors, styles and fabrics to be presented on the runway or in the stores for upcoming seasons. This concept is applicable to all levels in the fashion industry and covers quite a number of activities. Trend forecasting on the other hand is the overall process which may focus on other industries not related to the fashion industry. The main aim of a fashion forecaster is therefore to attract customers and help the retail business owners ...
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