Apple Inc. is a consumer electronics company behind the renowned smartphone brand, iPhone. The iPhone found its way into a saturated cellular market which was characterized with massive competition. Despite, the fears of market entry, iPhone has managed to cut a slot for itself as a true smartphone with the ultimate consumer experience. It has combined innovation by adopting a sleek design, a brilliant touch interface as well as a superior operating system named IOS.
The superiority of the iPhone in all these major aspects made it a cult product. Due to the high brand equity associated with Apple, iPhone retails at high prices with its 1st ...
