Introduction
Myer is Australia's largest departmental store with more than 60 outlets and an online shop, where customers can order products from the comfort of their homes. The company employs 125,000 people and makes use of 1200 suppliers worldwide. Myer is embedded in the culture of Australia, as it has operated for more than 100 years in most cities. The company has a broad range of products; eleven in total, ranging from men wear to apparel and electrical goods. On the opposite, Myer has had mixed fortunes in the last five years. The company peaked in 2013, with revenues ...
