Business
Thesis Statement Consumer buying behavior has been researched a number of times and there are enough research papers available that focus on consumer buying patterns. This paper takes a different perspective to address what guides consumers to buy a product or service. The difference is that it is easy for marketers to understand what influences consumers today and work out strategies to address them. However, understanding what guides consumers is farther complex, and to understand this, a number of theories and articles by scholars are researched, and a few governmental efforts in place to guide consumers are evaluated and added to show how ...
