Introduction
TiVo Company is renowned for the pioneering of Digital Video Recorders (DVRs) technology and the TV category back in 2007. Despite its innovative reputation and loyal customers, TiVo faces financial hurdles in its profits. TiVo did not have any competition in the market a couple of years after its inception in 2000. However, the company’s customer base has drastically dropped after entry of various firms in the industry.
Chicken-and-egg problem discussed in this case
The chicken-and-egg problem with the TiVo is that interactive television (ITV) raised concerns regarding the production, development and its adoption. There is inadequate compelling content in the Set-Top Box (STB) ...
