Essays on Embarrassments

Cadbury Strategic Ambiguity

In 2009, Cadbury introduced a new advertisement where two school children made their eyebrows move to music. The advertisement was part of Cadbury’s strategy of preparing creative content for the company and capturing the attention of the audience. The advertisement is considered vague and strange as it does not make it clear why the students are moving their eyebrows or if eating Cadbury eggs is making their eyebrows move. The play on anonymity is the ultimate of the advertisement and makes the audience watch the whole ad for its creativity. The audience keeps guessing the reason for the ...

1. Why are you applying for this Executive degree program? How will it contribute to the achievement of your professional objectives? When I approach the question of why I want to participate in this particular Executive Degree program, it is easy to produce logical, sound answers insofar as the benefits the program will give me and the opportunities that come paired with this type of experience. However, it is much more difficult to express properly the drive I feel towards this type of program: I have always been drawn toward business, and while this is the next logical ...

Record management is the efficient control of any organization’s record, throughout the lifespan in order to meet the statutory expectations. Managing risk in a modern business environment is complex and not easy. Good management of information records in an organization is significant in ensuring that the organization is functioning efficiently to support RGB’s activity while providing a source of efficient service delivery. However, the major issue associated with the process of record keeping in RGB is the volume of records that should be identified, accessible, kept or destroyed according to the organizations policies. With many volumes of records in ...

Introduction

The essays On Compassion by Barbara Lazear Ascher and Homeless by Anna Quindlen explore the subject of homelessness from diverse perspectives. Ascher gives out her views from a compassionate perspective while Quindlen assumes a varying position by narrating the story of Anna. Quidlen’s philosophy focuses on the idea of having a house while Ascher talks about the plight of the poor people. She thinks of the poor wondering, “would they get off the streets if we offer them money or food?” Ascher talks of a homeless man from the eyes of a woman who gives out a dollar bill to him and a question on ...