How IS/IT has impacted Sales & Marketing as to be able to identify new potential sales off of EOS/EOL (End of Sale/End of Life) equipment
Introduction
The changing nature of business and the complexity of markets imply that businesses can no longer rely on traditional business models to survive in the ever increasing competitive market. The increasingly embraced concept of globalization and the evolutionary information technology are among some of the contributing factors towards the diversity of modern business communication, which has become an integral element of in facilitating the execution of organizational processes (Barker 5). It is becoming impractical ...
