The University
Depending on the manufactured product it’s supplier has to choose a right strategy to deliver the product/service to the customers. According to Philip Kotler, “Successful go to market strategies require integrating retailers, wholesalers and logistical organizations” therefore the main goal is to hand the product to the customer, to convince that it better and finer than any other options available. I have chosen to distribute custom designed jewelry. It very unique and unusual product and requires extra care and attention in choosing a distribution strategy. One of the main advantages of the custom product is it’s exclusiveness. Using ...
