Problems
In this case study, the A&F had several issues one of them being criticism for the market segmentation strategies. That is the policy created a negative reputation for the company particularly to some of its customers. Secondly, Abercrombie and Fitch was viewed as a controversial company because it produced neither extra-large nor double extra-large cloth sizes, especially for the women. On the other hand, both sizes were available for men. Thirdly, the A&F faced a lawsuit in 2013 when it fired a Muslim female worker for putting on a hijab.
Analysis
The practice of such market exclusion led to some ...
