old-fashioned camera with new functions Fujifilm Instax Mini 90 NEO-ClASSIC Instant Film Camera is a new product developed by the company Fujifilm whose emergence in the twenty first century might seem odd, since in the era of Instagram where millions of quickly made pictures are posted every day, paper based photos are not probably the best marketing solution. However, the statics shows quite the opposite. According to Bing Liem, Fujifilm’s VP of sales, “[Instax has] become wildly popular in a lot of the Asian markets and it's a very, very important product to Fujifilm worldwide” (Byford). It is ...
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Account for the demise of Kodak? Was this inevitable?
Kodak is an American multinational that was founded in 1888 and has its headquarters in Rochester, New York. During most of Kodak’s history its core products were cameras and photographic film, where Kodak had a near-monopoly. The company has expanded into other businesses, such as printers and digital image management solutions (Eastman Kodak Company, 2012). However, the past years have been hard for Kodak. Since 2008 the company was not able to exit from recession, which was hampering Kodak’s liquidity. Therefore, on the 19th of January, 2012 the company filed a petition for Chapter 11 reorganization in the U.S. ...
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