Organizations promote products in the market since promotions create awareness and ultimately increase sales, which transforms into increases in profits and business revenues. Business segments target customers into different groups according to similar interests. It is necessary to consider strategies that will not only outshine the competitors but also ensure long run survival. Integrated marketing communication and mass marketing can be used to achieve this promotion and pricing objective. As a customer centered process, integrated marketing communication coordinates and integrates entire marketing communication tools into a unitary program. Mass marketing approach considers all market segments and uses a distinct marketing mix in ...
Essays on Gath
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