Guest Satisfaction and Guest Loyalty
Introduction 3 Main Section 4 Arguments Against the Correlation between Satisfaction and Loyalty 4 Arguments For the Correlation between Satisfaction and Loyalty 6 Opinion: Increasing Guest Satisfaction results in Guest Loyalty 10 Conclusion 13 Introduction This paper will attempt to explore the intricate relationship between guest satisfaction and guest loyalty. There has been an ongoing debate on why guest satisfaction does not always result in guest loyalty, and it is an interesting topic of study. The opinion posited is that guest loyalty is the product of superior guest satisfaction (as opposed to just regular satisfaction) and that this superior ...
