Question A: Justification for shift into the new market
The reasons given by the directors to justify the shift into a new market can be seen in different perspectives. However, in overall, the main reason that justified the move was the poor performance of their business in their initial area of operation. This is perhaps explained by the fact that the Ghanaian market was nascent and had hardly grown sufficiently to necessitate the information services the company initially offered. In that context, it is imperative to appreciate the need for the company to profit so as to offset its loan while at the same time being able to pay ...
