Situational Analysis: The issue with the situation at Terracog appears to stem from a lack of communication between team members since everyone is attempting to push their own agenda to the forefront. The situation emerged with the introduction of BirdsI, a handheld GPS device, introduced by Terracog’s competitor named Posthaste. When customer’s used the product and realized its salient features, the sales team headed by Ed Pryor started pressing for development of a similar product (something which the design team was not very sure of). The initial meeting consisted of Fiero, Pryor and Allen Roth – Director of ...
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