Marketing is the process through which the production firms create value and products to their chosen customers by meeting their needs while ensuring that such companies make profits to products that they offer (Peter 1954). The marketing activity involves the management processes and coordination of the 4 P’s elements of marketing which are; Product identification, its selection and development, Price determination of the products, Place selection through which the products shall be distributed to the customers and Promotional strategies through which the management ensures the development and implementation of the marketing plan.
Marketing is different from products selling ...
