Background
Marriott International is a chain of hotels operating globally as an American company of hospitality, which is providing multiple services within the travel and tourism industry. It manages a range of hotels and other hospitality facilities in different countries of the world with a franchising strategy for internationalisation (Renner, 2010). The company was established in 1927 by J. William Marriott, which is now being led by his son Bill Marriott as Executive Chairman. Arne Sorenson is a Chief Executive Officer and President of the company. Currently, Marriott International is operating in 80 countries of the world, having more than ...
