Deodorant College Essays Samples For Students

Assignment Six

The commercial is for a skin- and body-care company, advertising its new deodorant. The specific feature of the product is that it is developed for active people with sensitive skin. Therefore, the product has two significant advantages. In the first place, it contains components which help you feel freshness and make your skin dry for all day long. Secondly, the deodorant contains no alcohol and other irritant components, which makes the deodorant perfect for sensitive skin. At this moment, the presumptive name of the product is "Stainless", although it still may be changed or modified in the event of any ...

One of the examples of classical conditioning in advertising is the ad by Unilever, also known as AXE, of one of its products.
The main hero in the video is a man using an AXE deodorant. The clipping begins with the fact that a boy sees something falling from the sky. This object appeared to be beautiful girl – an "angel". She fell onto a crowded square and people around began watching with interest. Then it turns out that she came down from heaven not alone. Similar things happen all over the city. People want to help the girls, but ...

For Saussure (67), the linguistic sign is constructed through the relationship of two other notions: the signifier and the signified. The arbitrariness of this relationship is what advertisers take advantage of in subliminally showing a different meaning to their advertisements. The same can be seen in the advertisements for Axe’s Excite and Dove’s Go Sleeveless deodorants. Whereas the former’s Even Angels Will Fall ad conforms to the fantasies that men have regarding their masculinity, Dove’s commercial conforms to the supposed liberation of women by going sleeveless.
Advertisers subliminally change this meaning by associating a different ...

Module Two

Susan Fournier, in her paper published in 1998 in the background readings, she claims that there are relationships between customers with their brands.
1) Explain what Fournier means by "having a relationship" with a brand.
2) Using two brands chosen from the categories below, explain whether or not you believe that customers have relationships with these brands.
- Honda
- Popeye’s Louisiana Kitchen
3) Expand your thinking and explain whether, based on Fournier's paper, your experience and your knowledge of other people, customers have relationships with all brands.
- Susan Fournier explanation to Brand ...

Axe is a male grooming products brand from Unilever, a British- Dutch company. It is renowned for its tremendous sexist advertisements. Axe ads are made in a very original, imaginative and artistic way in order to lure clients into using their products. The idea behind this Axe advertisement is to convince the audience into buying their products. Axe wants young men to feel that if they use the Axe deodorant, the girls will go wild and crazy over them because that is what is portrayed in the advertisement.
In the picture, one is able to see the “axe effect.” This has ...

Adonis Industries is launching Venus scents for women into the market. The company which produces the Adonis range of male deodorant products is now branching into female scents. Venus Scents will be a range of deodorants designed to guarantee 24 hour freshness and confidence for women. Launch the product, which will come in three variants of ocean breeze, summer sweet and spring free will, into the market today.

Venus Scents have been designed with the active young woman in mind. The product provides the freshness and confidence a woman would need after a stint at the gym, a long day at work or a ...

Specific purpose: With this speech, the audience will: a) have a better understanding of the role of aluminum in deodorants/antiperspirants, b) understand the connection of aluminum to health problems, and c) know if we should worry about the use of deodorants/antiperspirants.

Introduction:

- Attention Getting Device: Who here happens to use deodorants or antiperspirants? Did you know that most deodorants and antiperspirants contain aluminum (Chameides)? Well, it just so happens that there exists a connection between aluminum and some serious health problems, such as breast cancer, Alzheimer’s disease and kidney problems (Watson). But, should you worry?
- Thesis: There is a connection ...

Introduction

Advertisements are forms of promotional strategies that organizations apply to enhance awareness for their products. These advertisements usually aim to make the target customers respond through purchase and continued support for the product. Just like the other three marketing mix elements (product, price and place), the strategies designed to enhance promotional efforts differ. Their effect, likewise, depend on how the important elements of an advertisement are chosen, created, and applied. In this regard, the current paper aims to present an analysis of a print advertisement, particularly that of Old Spice, and argue that it failed to create the needed response ...