Introduction
This paper analyzes the similarities and distinctions between Macy’s and its principal competitor, the Dillard’s Inc. The two companies operate mainly in the U.S., and they offer similar products. However, Macy’s and Dillard’s differ in their marketing and sales strategies.
Similarities
Both companies are present in most states in the U. S. While Macy’s has a presence in 45 states (Macy’s, 2016), the Dillard’s operates in about 30 states (Dillard’s, 2016). Also, the companies have numerous outlets in the U. S. Macy’s, and Dillard’s have 900 and 270 stores respectively. ...
