Marketing research steps
- Define the market to be covered - At this point; the McDonalds need to know which market they will be supplying with the McFish sandwich. The market can be the one already being served by the Big Mac or they can establish a new market. The market should be well defined to allow conclusive study to be carried out. Positively identifying a gap in the market allows the management to move on and study prospective customers. - Try to understand the prospect customers - The prospect customers are clients supposed to consume the McFish sandwiches. Research should be carried ...
